Brian Markwalter is senior vice president of research and standards for the Consumer Technology Association (CTA)™,  the preeminent trade association promoting growth in the $321 billion U.S. consumer technology industry. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technology. Markwalter is responsible for CTA’s extensive consumer research, market data and forecasting capability, and CTA’s ANSI-accredited standards development program which develops technical standards used in millions of products every year.